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Jelly-Stained Lips Lead NPD at Huda Beauty

Education manager Chanel Temple shares insight on the latest launches at the company.

Huda Kattan has reclaimed full ownership of Huda Beauty as an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners.

In 2017, TSG Consumer acquired a minority stake in the company. In 2025, Huda Kattan, founder and co-CEO of Huda Beauty, regained full control of the brand.

The latest Huda Beauty launch is Jelly lip makeup products. Makeup artist and education manager for Huda Beauty, Chanel Temple, took time to chat with Happi about what’s new at Huda Beauty.

Happi: What makes the new launch unique to the market?

Chanel Temple: We are thrilled to introduce two groundbreaking lip innovations: Lip Contour Stain and Faux Filler Jelly Oil.

Lip Contour Stain is a game-changing lip liner-stain hybrid that delivers 12-hour wear in a highly pigmented, matte finish. Its dual-sided felt tip applicator makes it incredibly easy use and the precision tip is perfect for overlining without smudging or bleeding. I can guarantee, you’ve never used a lip liner quite like this! & if you’re nervous about getting a perfect line, you can use the felt tip to fill the whole lip for an all over stain! 

Launching alongside it, Faux Filler Jelly Oil. This is a tinted, high-shine lip oil infused with skin-loving ingredients that not only add shine but deeply nourish. Your lips are going to thank you! Together, they create the Jelly-Stained Lip effect: long-wear color paired with glassy hydration.

Happi: What ingredients are key for this launch?

Chanel Temple: Lip Contour Stain is infused with moisturizing argan oil to help keep lips soft and comfortable throughout its 12-hour wear.

Faux Filler Jelly Oil is packed with a blend of nourishing ingredients, including:

  • Shea Butter to nourish and soften
  • Peptides to smooth and help boost collagen
  • Vegan Squalane to hydrate
  • Passionfruit Oil for that ultra-juicy shine

Happi: What are consumers looking for right now in their beauty products and why?

Chanel Temple: Consumers are craving multifunctional, high-performance products that deliver long wear, comfort and visible results. Long-lasting, low-maintenance formulas are key. Lip Contour Stain and Faux Filler Jelly Oil are the perfect pair for this: effortless to apply, packed with skincare-inspired benefits and built for all-day wear.

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